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09 May 2013

UNO#11: Trust, Credibility and Reputation as the keys for the current business management

The current operating environment for companies on both sides of the Atlantic is characterized by the need of the latter to restore their Trust and Credibility, that is, their Reputation among stakeholders who, by the way, are increasingly demanding and play a more active role so that companies implement the right business model to create shared value, be socially acceptable and sustainable in the long-term.

UNO#11 aims to address the debate on the opportunities to manage the current context that the Upper Management of companies need to seize, which operate in the Spanish-Portuguese speaking markets in Iberia and Latin America. It also seeks to identify and analyze the main risks that the managerial team will face, one of the main concerns of our current business environment.

We invite you to read UNO#11 in EnglishSpanish or Portuguese.

Jorge Cachinero, Corporate Director of Innovation at LLORENTE & CUENCA, Professor at IE Business School and Member of the Scientific Council of Elcano Royal Institute

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