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11 June 2013

Reputation and cultural projects in Brazil: when opportunity knocks on the door

Brazil is in the spotlight and rightfully so: host of important events attracting the world’s attention, a stable economy and the promotion of domestic consumption are some of the reasons for which the country is so interesting for important international companies. The question is: how do we enter this market?

Investing in Brazil calls for “something else” and not just a business model. An essential extra to achieve a good reputational positioning and the objectives of the business model: investing sustainably in social projects to enhance the local development. Supporting Brazilian cultural projects is a sound alternative.

This special report drafted by Carlos Cuadros, who has a Degree in Information Sciences and is Associate Consultant of LLORENTE & CUENCA and by me, seeks to explain the excellent positioning opportunity that companies have through this type of initiatives without incurring any additional costs.

Juan Carlos Gozzer, Executive Director of LLORENTE & CUENCA Brazil

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