Financial institutions are immersed in one of the biggest credibility crisis of their history. But, are banks ready to face that challenge?
Banks need,at least, three attributes to improve their reputation with their stakeholders: transparency, be tangible and competence.
The next report analyses the reputation crisis the bank system is going through and provide some guidelines that could improve the public image of the same.
Antonio Seidl, Vice President of Financial Communication at LLORENTE & CUENCA Brasil
