Urgency importance graph demonstrating the order of doing things drawn on the chalkboard
29 March 2016

Towards the Digital Transformation of Communication

The so-called “digital transformation” affects everyone, including us, communication, marketing and public affairs professionals. It is clear that, in order to help our organizations earn the favor of their stakeholders, we can no longer use the same old practices and work tools.

It is crucial to understand the challenges we face and find the solutions that will allow us to achieve our goals. This is the question Iván Pino and me address in this article. How to win the audience’s attention in a context of infoxication. How to earn the reputation of the stakeholders in a hypertransparent environment. And how to respond to personal empowerment in order to obtain the recommendation of clients, employees and collaborators.

Sergio Cortés, partner of LLORENTE & CUENCA and founder and chairman of CINK

ENGLISH
ESPAÑOL
PORTUGUÊS
PORTUGUÊS-BRASIL

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