The era of digital communication requires people, governments and companies to reinvent themselves or adapt. They must try to prevent communication from turning into a mere background in the digital ecosystem. The solution to this dilemma comes from using Inbound Marketing, a tool that enables information, of quality and worth sharing, reaching those who must.
A correct Inbound strategy requires an ideal digital team capable of interpreting user messages and needs, in addition to a adequate use of DATA and LEADS.
In this article, co-authored with Diego Romero, Manager of the Digital Area at LLORENTE & CUENCA, we analyze this strategy and its impact in companies.
Iván Pino, Senior Director of the Digital Area at LLORENTE & CUENCA
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