The decision-making centers change. They are evolving, due to the current circumstances and socio-economic changes. The current context is entailing a radical change and businesses are being affected. The efforts to understand the origin of decisions and who their creators are, force us to be vigilant.
“Lobbying Geopolitics” covers this issue and, when possible, how to anticipate it. The article is the response to the following question: What are the keys of the lobbying strategy and actions in this new environment?
-Turn to the Legislative powers
-Liquid Parliaments, ideologically heterogeneous
–Boom of citizen-lobbying
-Crowd-lobbying –An office in Brussels to be closer to… Germany
-Boom of the economic-lobbying –Focus on the non-issue
Carmen Muñoz, Manager of Public Affairs of LLORENTE & CUENCA