09 July 2014

Click on Play: benefits and challenges of Gamificatio

Some experts expect over 70% of the 2000 largest companies to have used it in any of its dimensions by the end of 2014. But, what is gamification exactly? How can it help companies promote an enhanced engagement with its consumers and employees?

The implementation of game dynamics in the business sphere is a reality which highlights the need for interactivity to generate more fluid conversations between corporations and their stakeholders. This article analyses the benefits and challenges of gamification taking into account the increasingly mobile and interconnected society that we live in.

Luis Miguel Peña, Senior Director of the Department of Reputation and Employees
David G. Natal, Head of the Department of Consumer Engagement


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