We are currently witnessing a process of change as regards the management of influence at the international level.
Likewise, public diplomacy is no longer a byproduct of international relations and has transformed into a major activity which affects the political influence of all nations as well as their profits and losses.
Economic and trade operations, strategic communications and the use of social networks are the new cornerstone of international relations.
We are launching today a special work, issue 17 of the UNO magazine, in which a large number of experts in international diplomacy have collaborated.
What does the transformation of the diplomacy of our time involve? What changes need to be implemented for it to remain a key lever to achieve political, economic, commercial and social objectives? These are some of the main issues covered in the magazine.
Jorge Cachinero, Corporate Director of Reputation and Innovation of LLORENTE & CUENCA, Professor at IE Business School and Member of the Scientific Board of Real Instituto Elcano