Some companies have begun to make Lobbying for good. Lobbying for the common good. It´s a side of the Corporate Activism focused on generating public sustainable policies. It´s a new dimension of the management of the influence that has all the ingredients to become an important area for the reputation of organisations in-between the next years.
The following article shows that designing public policies that impact, care and concern everybody is not any more a solo politic parties system´s domain with parliamentary representation.
Much more actors such as companies want to have their own voice.
Carlos Ruiz Mateos, Director of LLORENTE & CUENCA in Lisbon