Talking in a close and personal manner to the consumers-citizens means knowing their real needs, especially in an era in which they had become much more demanding sensing that, among all the stimuli around them someone will offer exactly what they demand. But how can we know what they really want? can the techniques of neuroscience bring a new dimension to communication? Where are the limits of this process and when are we handling brushes?
In this article we introduce neurocommunication as that future field to move to better understand how the belief systems of consumers’ current contents are articulated so we can try to better respond to that question we are constantly being asked “And you, what do you have for me?”
David G. Natal. Head of the Consumer Engagement Area at LLORENTE & CUENCA