09 October 2015

2016 Elections in Peru: Politicians and digital presence, a strategy enhancing reputation

If victory in next elections depended on the digital presence of the possible candidates of certain political parties, whose names are nowadays being considered, we could say that the winner would be Pedro Pablo Kuczynski.

This is main idea bellow the lines of the following article. After having developed the Power Map of the Top 25 most influent Peruvian politicians on the Net based on their digital presence, the question raised is not other than: are our politicians following a digital communication strategy enhancing their reputation?

In any case, what is clear is that having digital presence on the Net requires a prior strategy; presence without strategy can never add up to the reputation.

Carmen Gardier, manager of the Digital Area at LLORENTE & CUENCA in Peru


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