Crises are, in many cases, accidental events whose causes range from defective products or services to plane crashes. But, what happens when crises are caused by a natural phenomenon or disaster?
In Ecuador there is a scenario in which the country would have to face two natural disasters: the eruption of volcano Cotopaxi and the arrival of El Niño. Were both events to take place, they would certainly entail huge economic losses for the country and its economy. However, this context also poses reputational risks for corporations.
Luis Serrano is Director of the Crisis Area of LLORENTE & CUENCA in Spain.