Traditionally, communication in the pharmaceutical industry has focused its efforts on products. However, the current situation reveals that corporate communication of the pharmaceutical industry will increasingly gain strength versus product communication. It is necessary for companies to identify which is their brand identity and what makes them different from their competitors.
The reputation of the pharmaceutical industry needs to define the core of communication (corporate and product communication) in a concept that identifies and differentiates the industry, but also explaining its leadership beyond its products in order to get the social license to operate.
María Cura, Partner and Managing Director in LLORENTE & CUENCA Barcelona
Mònica Costa, Manager of Health Sector in LLORENTE & CUENCA Barcelona