08 March 2016

Communication trends in the Health Sector: More empowered patients and a more accessible sector

Health sector has great challenges ahead because patients and their families are increasingly empowered. The form and content shared on this subject has been completely transformed thanks to the Internet and various communication tools, as they are a click away from the information they need, becoming active clients who know their rights.

Therefore, organizations and industry professionals must create strategies that ensure a communication system that approach better the needs of their patients and are able to respond in a comprehensive way.

I hope you enjoy this article developed with Natalia Vargas, account manager at LLORENTE & CUENCA Colombia.

David Viñuales, senior director at LLORENTE & CUENCA Colombia



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