In the hyper connected world in which we live, characterized by a saturation of content, increasing transparency and unbridled consumption of information in real time, it is relentlessly more difficult for companies to capture the attention of its stakeholders and to connect with them. Social networks, which seemed to facilitate this contact, have now become more of a challenge that companies need to overcome to make their digital content give the expected result.
In this context, Developing Ideas presents this study that seeks to establish, through quantitative analysis, which companies in the financial,infrastructure and health sectors, have greater presence and those that are influencing more in their communities and what are the keys to improve the approach of the companies in the digital environment.
María Esteve, Managing Director LLORENTE & CUENCA Colombia
