PFAs and their Reputational Challenge in Chile

In this report we address the challenges presented to the Pension Fund Administrators (PFAs) both in communicating its role and reputation management. If companies fail to make speech understandable, it is very difficult for the citizen to assimilate and at the same time validate the why of its existence, as well as the advantages of the system itself.

Claudio Ramírez is Partner and General Manager at LLORENTE & CUENCA Chile

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