Tourism is an industry with a great impact on the global economy, as well as the one that has most strongly felt the effect of technology on its business model and customer relationships. Travel trends have significantly changed; efficiency and costs have become the priority, and intermediation has grown less important.
This article offers a general perspective of the tourism sector and explains how it has changed during the past few years due to the influence of new technologies. It also discusses how companies have to plan their engagement and influence strategies regarding target audiences in this new era.
Juan Rivera, Partner and Managing Director of LLORENTE & CUENCA Mexico