Big Data is a fertile ground for communicators and it can be a great opportunity for businesses to improve their positioning, reputation and to boost the knowledge generation. Big Data should be applied to the communications strategies as it is already implemented in business decisions, journalism or art. Interpreting data from the communications perspective will allow companies to become more flexible, competitive and better suited to the needs of their target audiences.
This article written together with Eva Pedrol explores the different uses that can be given to Big Data in the communications industry as well as its importance in the future.
Sergio Cortés, Partner of LLORENTE & CUENCA and Founder and Chairman of CINK