As proclaimed by the Oxford Dictionary “post-truth” was the word of the year. In addition, the political and social horizon support that coming months will come marked by the post-truth scene, that entitles the revitalization of truth, the trivialization of the objectivity of data and the preponderance of emotional speeches.
Clear examples of this are the surprising events, that very few could foretell, such as the decision to abandon the European Union on behalf of the British citizens, the surprising rejection of the Colombian peace referendum with las FARC or Trump’s victory in the american presidential elections.
All these events have a common denominator: personal beliefs have won against logic, becoming convictions shared by society, and thus creating confusion in the public opinion.
In this UNO we address this uncertain scenario and which must be the role of the media to connect with audiences despite the current distrust and lac of credibility.